How entertainment can enhance the visitor experience
Client: RX Global
Project: IBTM World Barcelona
Attendees: +10.000
Services: Entertainment, creative direction, logistics and concept development
IBTM World Barcelona marked the start of our collaboration with RX Global, one of the world’s largest organisers of trade fairs and events.
The aim was to show how entertainment can enhance the visitor experience throughout the whole fair. To do so, we developed several concepts spread across different areas of the venue, creating moments that accompanied attendees on their journey through the fair and brought energy to the event.
The project’s success was the starting point for a collaboration that keeps on growing and that opened the door to new international trade fairs within the RX Global group.
