Entertainment for international trade fairs

We work with international trade fairs in any sector that want to offer a more dynamic and engaging experience for their attendees. We design entertainment concepts that are strategically integrated into the visitor journey to enrich the fair experience and add value for organisers, exhibitors and sponsors. Our aim is for every intervention to contribute to the success of the event and help maximise return on investment (ROI).

When it is designed with a clear purpose, entertainment offers much more than a moment of spectacle. It can improve how attendees are welcomed, encourage networking, create a more dynamic atmosphere, increase dwell time in certain areas and make the experience more complete and memorable for visitors, exhibitors and sponsors.

Entertainment works best when it is part of the fair’s design from the start. This makes it possible to define the role it will play in each space, coordinate its integration with the rest of the programme and create a more coherent journey for attendees. It isn’t about adding performances, but about designing an experience in which every intervention has a purpose.

Every trade fair has a different layout. We analyse the spaces, the attendee profile and the key moments of the programme to identify where entertainment can add the most value. The aim is for every intervention to help improve the overall fair experience and respond to a specific need of the event.

Yes. Entertainment can also be used to generate activity in strategic zones, give visibility to certain spaces or enrich areas such as lounges, coffee breaks, food courts or networking zones. We always make sure each concept has a role within the visitor journey.

Our journey began in live entertainment, but today our approach goes far beyond booking artists. We design the role entertainment will play within the overall fair experience, studying the visitor journey, the different spaces and the organiser’s goals so that every intervention adds real value to the event.

Yes. We don’t work with off-the-shelf proposals. We design concepts tailored to the identity of each fair, the attendee profile and the organiser’s goals. Every project is different, and so is every proposal.

Yes. We work closely with the production and operations teams to integrate the entertainment into the overall running of the fair. Coordination with the other suppliers is key to ensuring that every intervention fits in naturally and everything goes according to plan.

Yes. As well as designing the entertainment, we can take on the coordination of the technical production required for each performance, including sound, lighting, staging and any other elements that form part of the experience.

We have worked on some of the most important international trade fairs in the industry, such as IBTM World Barcelona, ATM Dubai and IBTM Asia Pacific Bangkok. This experience has allowed us to design entertainment concepts for different areas of the fair, adapting to international events with thousands of attendees and working alongside organising teams with high standards of production and quality. Our experience has shown us how entertainment can add value at different moments of a trade fair, from welcoming attendees to lounge areas, coffee breaks and welcome parties.

We always prioritise local talent from the destination where the fair is held. Over the years we have built a wide international network of trusted artists and collaborators, which allows us to work with professionals we know personally and trust. This enables us to offer the same level of quality in any country, with an international approach tailored to the attendee profile.

We have teams in Spain, Norway and Dubai, and we deliver projects in various international destinations thanks to a network of trusted partners and collaborators. This structure allows us to adapt each project to the local context while maintaining the same level of quality and coordination.

Ideally, work on the entertainment should begin during the early planning stages of the fair. This makes it possible to integrate each concept into the overall programme, coordinate the production better and have a wider range of options. That said, we also deliver projects on tighter timelines when the schedule requires it.