An experience that evolves with the moment
Client: RX Global
Project: Arabian Travel Market (ATM)
Attendees: +55.000
Services: Entertainment, creative direction, logistics and concept development
Our collaboration with RX Global continued at Arabian Travel Market (ATM), one of the leading international trade fairs for the travel industry, held in Dubai.
This time, we were responsible for the entertainment at the Welcome Party, creating different moments throughout the evening. Guests were welcomed on arrival by a live violinist and a Paparazzi experience, while during the party we presented two concepts with eight dancers: 90s Disco Experience and Mirror Experience.
The concept was designed so that the entertainment evolved with the party itself: from a more visual, elegant welcome to higher-energy performances with more guest interaction.
Another project with RX Global that allowed us to bring our work to ATM Dubai and further strengthen a collaboration that began at IBTM World.
